CEO of Noba Bank, Jacob Lundblad, joins the board of GOT YOUR BACK

Jacob Lundblad, group CEO of Noba Bank Group AB (publ), has been elected new member of the Board of Directors of GotYourBack AB, the parent company of the GOT YOUR BACK group. He thus joins current board members Urban Båvestam (chairman), Evelina Anttila and Karin Stålhandske.

Jacob leads NOBA (www.noba.bank), a group of approximately 650 employees and two million customers in seven markets, operating under the three brands Nordax Bank, Bank Norwegian and Svensk Hypotekspension.

Urban Båvestam: “Jacob’s almost twenty-year career with Nordax and NOBA spans from a junior position in a small company to being the group CEO for the past six years. During that period, Nordax / NOBA has become the market leader among specialist banks in the Nordics with approximately 2 million customers. I see this as a testimony to Jacob’s quality as an entrepreneur and to his competence and experience of scaling up a business within financial services. He brings very relevant know how of banking and entrepreneurship to GOT YOUR BACK.”

Jacob Lundblad: “I have been following the entrepreneurial journey of GOT YOUR BACK for some time and I believe it has excellent opportunities to grow substantially in the coming years. The group’s culture, characterized by the values Empathy & Grit, resonates very well with what I believe in, and I look forward to contributing to its future development."